Dutch Commercial

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Peter Wassink
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Dutch Commercial

Post by Peter Wassink » 20 Jun 2013, 16:05




Format: HD
Length: 1.00"

Productioncompany: Onesize
Compositing & Timelapseanimation: Harm van zon
Producer: Pepijn Padberg

Client: Ogilvy & Mather Amsterdam
Creatief concept: Darre van Dijk
Lieve close.jpg
storyboard sketches composited on the footage
The concept of this film was developped by Ogilvy and Onesize and i was then approached to create the 2D animation.
The first step for me was to make a storyboard, this was conceived in 2 days together with the creative director who was writing his lines all the while i was skething out ideas in a moving storyboard (in tvpaint) of the actions that could accompany his text.
The text is a rhyme through which a grandfather adresses his newborn grandson.
On the basis of the moving storyboard a camera set up was made in cinema 4D for the timelapsshoot.
the timelaps was shot in one long day and from this material an edit was made with the "empty"letters
The rough animation was done in a week and composited on top of the letters in after effects, when that edit was approved i could start the clean up (which in this case was not such a good term because of the roughness of the final line)
When this in term was aproved by the client, i added the final smear/erase effect by manually smudging each single frame.
modelsheet.png
modelsheet
The final part of this production was the print material. I had to bring a selection of 12 stills from a resolution of 1920X1080 up to A2size at 300 DPI 7000X5000 (!)
which i achieved by tracing over the upscaled originals.
I worked on a powermac with two monitors. the machine had no problems dealing with these huge resolutions
DELA_PRINT_crop.jpg
cut out from one of the hi-res illustrations
Peter Wassink - 2D animator
• PC: Win10/64 Home - Xeon Quadcore E5410@2.33Ghz - 12Gb RAM
• laptop: Win10/64 Pro - i7-4600@2.1 GHz - 8Gb RAM

BenEcosse
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Joined: 08 Dec 2008, 23:13

Re: Dutch Commercial

Post by BenEcosse » 20 Jun 2013, 17:23

this is v impressive, thanks for sharing your process - i like the smudges.

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Sewie
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Re: Dutch Commercial

Post by Sewie » 24 Jun 2013, 05:43

Very nice, Peter!
Michael Sewnarain - Website
Windows 10/64b - TVP11.0.8 - Pro/64b - Cintiq24HD

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Peter Wassink
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Re: Dutch Commercial

Post by Peter Wassink » 24 Jun 2013, 09:35

Thank you Ben and Michael!
Peter Wassink - 2D animator
• PC: Win10/64 Home - Xeon Quadcore E5410@2.33Ghz - 12Gb RAM
• laptop: Win10/64 Pro - i7-4600@2.1 GHz - 8Gb RAM

Elodie
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Re: Dutch Commercial

Post by Elodie » 04 Jul 2013, 09:05

That's really adorable :) Nice commercial !

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Peter Wassink
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Re: Dutch Commercial

Post by Peter Wassink » 05 Jul 2013, 10:40

thank you Elodie ! :D
Peter Wassink - 2D animator
• PC: Win10/64 Home - Xeon Quadcore E5410@2.33Ghz - 12Gb RAM
• laptop: Win10/64 Pro - i7-4600@2.1 GHz - 8Gb RAM

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CartoonMonkey
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Re: Dutch Commercial

Post by CartoonMonkey » 08 Aug 2013, 00:00

Extremely nice characters and animation work.
Well done!

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